Main Areas of Responsibility:
Animal Humane New Mexico is seeking a talented, creative Marketing Director to develop and implement a strong vision for our brand throughout the Albuquerque Metro and across the state of New Mexico. The Marketing Director will set the direction for our marketing initiatives and establish/implement our creative content strategy across our advertising, through print, video, web, television, radio and social media avenues.
Additional Areas of Responsibility:
Develop/maintain the marketing plan. Gain media exposure by regular contact with representatives. Produce/submit stories to media outlets. Delegate/oversee radio/TV appearances. Develop position statements, articles and op-ed pieces. Develop/execute/manage website strategy. Oversee Special Events staff to grow revenue of events such as Doggie Dash & Dawdle. Develop strategy to leverage online media such as e-blasts and Facebook. Oversee production and creation of all internal and external materials.