Main Areas of Responsibility:
The Content Creator supports the Director of Marketing & Communications in building brand awareness for Girl Scouts of New Mexico Trails while ensuring the highest standards and brand consistency established by Girl Scouts of the USA. The right candidate will be able to manage multiple projects with competing timelines and turn work around quickly when needed.
Additional Areas of Responsibility:
Develop and execute social media campaigns across various platforms
Create engaging content (text, image, video) that aligns with the brand’s voice and tone
Foster and maintain relationships with our online community through active engagement.
Monitor other social media channels for trends, discussions, and opportunities to engage with the audience.
Track and analyze social media performance, providing regular reports on key insights and recommendations for improvement