Building Lasting Relationships with the Media

Do you wonder why some organizations seem to get all the press? How do they do it?  Learn how to share your good news. Joanne Fine, United Way of Central New Mexico's Chief Communication Officer will share her insights and tips so that you can be a "source" for the media.

Join us to find out how a change in perspective can make all the difference in telling your story.

Learning Objectives
- Understanding the perspective of the media
- Know the right questions to ask when working with the media
- Understand how to position your organization as a source regarding your issue area

Level
Beginner/Intermediate

Audience
Executive Directors, Media Committees, anyone responsible for working with the media.

Presenter
Joanne Fine is the Chief Communications Officer, United Way of Central New Mexico.  During her tenure at UWCNM she has been responsible for all of the organization’s marketing, advertising and public relations efforts. The organization quadrupled its fundraising during that time and has been awarded over 100 state, regional and national communication awards.  These awards include Best in Show from the New Mexico Advertising Federation, the Cumbre and El Conquistador Awards from the New Mexico Chapter of the Public Relations Society of America, a regional Telly award, and a regional Emmy award. The UWCNM website was recognized by United Way of America as the best United Way website in the country.   Fine has personally been recognized by the NM Marketing Association as Marketer of the Year and by the NM Advertising Federation with a Silver Medal for outstanding service to the advertising industry.