Donor Cultivation: Relationships are Everything

Donors are faced with a dizzying array of nonprofits seeking support for their missions.  How do donors choose one nonprofit over another?  How can you set your organization apart?

In the course of the session, we will discuss and explore the psychology of giving, as well as the psychology of donor cultivation.  We will talk about specific ways you can bring current supporters closer to your organization and identify new supporters.  We will bring focus to your donor cultivation activities by discussing high payoff vs. low payoff opportunities.  Finally, we will talk about how a thorough program of relationship-building through donor cultivation will lead to more and larger gifts for your organization.

Presented by Kevin Hagen, Founder, Kevin Hagen & Associates.  Kevin comes to consulting after twenty-nine years as a senior manager of multimillion dollar nonprofit organizations nationwide, culminating with nine years as Executive Director of the New Mexico Symphony Orchestra.  He has an acclaimed record of success in fundraising, strategic planning, marketing, management, financial planning and analysis, human resources, labor relations, and public relations.  Under Kevin's leadership, the NMSO eliminated its accumulated deficit, established its first permanent endowment fund, built a cash reserve and enhanced the salaries of staff and musicians.  As founder of Kevin Hagen & Associates, Kevin is working on major gift initiatives, strategic planning processes, and capacity building services for a broad spectrum of educational, cultural and social welfare organizations.