Corporate Partnership, the New Face of Sponsorship 8-2009

Corporations view their investments in nonprofits through different lenses -- some purely charitable, some cause marketing, and some for publicity.

Join a panel discussion to learn:

- different types of corporate partnership

- how to research a potential partner's funding priorities

- how to make an initial contact

- how the economy is shifting the dynamics away from sponsorship toward partnership

- how having a corporate partner can result in a win/win for both your organization and the corporation

Panel members will be Pamela Chavez, Director of Community Relations with Don Chalmers Ford; Diane Harrison Ogawa, Director of PNM Community Relations and Stakeholder Engagement and Executive Director PNM Resources Foundation; and Jennifer Riordan, Director, Community and Media Relations with Wells Fargo.