Increase Donations and Visibility Through Story-Telling

By understanding story-telling and story-selling techniques that incorporate "Signature Stories" about your products and services, you gain the ability to take advantage of unique opportunities that come about through persuasive presentation skills.

Signature stories can be used for a variety of purposes.  They can convey information, share knowledge, clarify your organization's mission, sell products or services, underscore core values and even celebrate your success.  Stories are everywhere and the basic value of any great story is in its ability to create relevance and cohesion between the listener and the story-teller.

- What makes a Signature Story interesting?
- What makes a Signature Story memorable?
- What makes the Story-Teller unforgettable?

Stories can inspire; stories can help people understand a seemingly complex idea; stories can be used as a "call to action."  If Signature Stories are corporate and advertising gold, ... then "Story-Selling" is platinum!  Within this workshop, you will learn the secrets of creating and telling Signature Stories ... because, to build and tell a great Signature Story, you need to understand the science of influence and motivation and the art of persuasive presentation.

Presented by Matt Rix, an acclaimed keynote speaker, consultant, professional-level communications coach and corporate "Mythologist."  He specializes in leadership communications development, persuasive presentation skills, corporate-level networking and "Story-Selling" techniques.

Full participation in Increase Donations and Visibility Through Story-Telling is applicable for 3.0 in Category 1.B Education of the CFRE International application for initial certification and/or recertification.

Fees: $25