Online Strategies to Increase Your Revenues & Expand Your Impact 11-2009

This workshop is designed to help participants envision and plan realistic online strategies to increase fundraising and better reach beneficiaries and other stakeholders. The full-day workshop will cover new technologies, best practices from other nonprofits, and a series of exercises tailored to the needs of workshop participants. Participants should emerge from the workshop with an online communications plan to increase their organization’s impact.

Topics to be covered:

- Website Strategy - Messages that make or break your site

- Constituent Relationship Management Systems - Making the most of your pool of contacts

- Reaching out - Using social media and online marketing tools to attract and engage constituencies

- Online fundraising - The strategy that supports your online giving page

Presented by Elizabeth Beachy and Osvaldo Gomez of Upleaf LLC. Upleaf is an Albuquerque-based consulting firm dedicated to empowering nonprofits to increase their impact through strategic online communications.